Description
Customer-centric, data-driven, collaborative, and empowered; those are just some of the words we use to describe the ServiceLink Auction culture. With over 50 years in the real estate industry, we’ve learned a thing or two about being a leader in our industry and how to care for our employees. If you’re a marketing professional seeking an opportunity to grow your career in an environment where your contributions will be valued, then we have the role for you.
ServiceLink Auction is seeking a detail-driven, execution-focused Asset Marketing Specialist to support our growing digital and auction marketing efforts. This role works closely with the Marketing Manager to bring campaigns, content, and reporting to life, ensuring ideas move from concept to launch efficiently and accurately. This position offers an ambitious self-starter the opportunity to be an impactful contributor within our organization, driving revenue growth by generating qualified leads.
Applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship for employment visa status now or in the future.
A DAY IN THE LIFE
In this role, you will…
- Act as a B2C Marketing subject matter expert and participate in the creation of B2C and asset-based marketing plans and go-to-market strategies
- Manage simultaneous projects and campaigns, including monitoring performance, reporting, advising on strategy changes, and updating calendars, schedules, and roadmaps
- Contribute to the creation of general content repositories for initiatives, campaigns, social, blog, and other projects
WHO YOU ARE
You possess …
- A highly motivated team player who is open to change and has a growth mindset
- Comfortable with email development, data segmentation, and automation logic
- A self-starter who can multitask, prioritize, and meet deadlines in a multi-faceted, dynamic environment with a strong attention to detail and project management
- Excellent written, organizational, and problem-solving skills, always demonstrating resourcefulness
- Collaborative and communicative with cross-functional teams
RESPONSIBILITIES
- Lead the design, execution, and management of email, journey, automation, and landing page campaigns, using Salesforce Marketing Cloud. This includes, but is not limited to, building and updating email templates, implementing, testing, and maintaining them for optimal campaign performance and consistent brand presentation
- Support asset-level campaign coordination across email, web, paid media, and internal initiatives, while monitoring campaign performance to develop proactive strategy changes, ensuring the highest ROI
- Contribute to the creation and management of content for initiatives, campaigns, social media, blog, and other projects
- Build and maintain marketing, production, and promotional calendars/timelines
- Participate in the creation of B2C and asset-based marketing plans and go-to-market strategies
- Pull recurring reports, monitor performance, and flag insights or issues for review
- Perform various market opportunity research and analysis
- Other assigned duties and special projects
Requirements
- 3+ years of B2C marketing experience with a strong understanding of basic marketing principles is required
- High School diploma required; A bachelor’s degree in marketing, business, communications, or a relevant field strongly preferred
- Salesforce and Salesforce Marketing Cloud (Exact Target) experience strongly preferred
- Knowledge of various marketing platforms, including Google AdWords/Analytics, social media (Facebook, Instagram, LinkedIn & YouTube), marketing automation, and CRM
- Solid comprehension of B2C lead acquisition, nurturing, and segmentation processes
- Effective interpersonal and communication skills (written and verbal)
- Proficient in Microsoft Office programs (Teams, Excel, Word, PowerPoint, Outlook, and SharePoint)
